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Fitting In
The Right Jeans for Back to School
By Carma Haley Shoemaker
Pleasing the Masses
What you actually find on the racks when you're teen is heading back to school depends on the current trends. "Trends in the marketplace dictate a style for a certain season," says Glenda Strickbine, a merchandise manager for Riders Gil's and Junior's Jeans. "It's a matter of striking a balance between the trend and what's acceptable in school, because it needs to be appropriate in the classroom. We want the girls to think it's cool – and we gather such feedback by conducting focus groups – but we also want Mom to be comfortable with the look and the product itself."
